Ideas don't weigh anything. Until they do.

Backstage MBBFW 2026 — Backstage coverage from Mercedes-Benz Bucharest Fashion Week 2026.Backstage MBBFW 2026
Talent Work PFW 2025 — Talent and influencer portraits shot around Paris Fashion Week 2025.Talent Work PFW 2025
PFW 2025 — Paris Fashion Week 2025. Editorial and fashion photography from the runway and beyond.PFW 2025
Bucharest Fashion Week 2025 — Editorial coverage of Bucharest Fashion Week. Runway and backstage.Bucharest Fashion Week 2025
PFW 2024 — Paris Fashion Week. Editorial and fashion photography from the runway and backstage.PFW 2024
Amiri PFW 2024 — Backstage and runway coverage for Amiri at Paris Fashion Week.Amiri PFW 2024
All work

Services

  • Experiences

    Live event coverage, brand activations, and fashion week production documentation.

  • Imagery

    Editorial photography and campaign stills for fashion and culture brands.

  • Direction

    Creative direction, mood boarding, and visual identity consulting.

  • Digital Craft

    AI visual systems, digital-first content, and motion assets.

Four services. Built to work together or stand alone.

Portrait of Alex Demeter, Founder / Visual Director / Creative Systems

Founder

Alex Demeter

Romanian fashion photographer blending editorial precision with the raw energy of live shows.

About

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